What’s the Deal with Making £2,000 a Week in Sales but Not Seeing Much of It in Your Wallet.
- I Elsom
- Nov 13, 2025
- 2 min read
So, you’re pulling in £2,000 a week in sales, nice! But then you check your bank account, and it’s not looking quite as glamorous. Don’t worry, you’re not alone. The truth is, sales are just one piece of the puzzle. The other part? Outgoings. Yep, those sneaky expenses that eat into your hard-earned cash before it ever reaches your pocket.
What’s the Deal with Making £2,000 a Week in Sales but Not Seeing Much of It in Your Purse.

Here's a golden rule: don’t just look at what you’re selling. Work backwards from what you want to actually take home. Decide what you need to live your best life, pay yourself enough for that coffee habit, rent, and perhaps a cheeky weekend treat. Then, look at your monthly spendings and expenses. That’s the real money game.
Even if your sales are high, if your profit margin is tiny, you’re basically working for free. think of it like selling fancy cupcakes for a fiver each, but they cost you £4.50 to make your profit is not exactly rolling in. Work backwards to find your true earnings profit margin matters
So, don’t just focus on the sales, you need to focus on the profit: what’s left at the end of the day?
It’s all about working smart, not just working hard. In a nutshell, sales are fantastic, but they’re just the starting point. To really get a good idea of your earnings, work backwards, consider your outgoings, and set clear goals for what you want to take home. Following that? Price your services or products based on a robust price that will cover not just the outgoings but bring in real profit. Because, at the end of the day, your bank balance should be the star of the show, not just your sales figures.
If you’ve got questions or want a friendly hand figuring out your numbers, just reach out. I’m here to help!
Until next time
Emily x


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